![]() ![]() Start with these things, and you'll begin to see some good results on your social media channels: ![]() Here are some basic best practices for your nonprofit's social media program that will get you on track and ensure that the time and effort you put into your social media presence is worthwhile. It's worth it! Best Practices For Your Nonprofit Social Media Program When you use social media strategically, it can help you grow support and get donations. But, the power of social for sharing your content and messages to increase interest and supporters is undeniable. Your day is already filled with ten thousand other things you absolutely HAVE to do. If it isn't already, social media needs to become a priority for your nonprofit in 2021. ![]() Using social media is an easy way to show your nonprofit's fantastic work day in and day out. No matter what your mission is, social media levels the playing field for all nonprofits by providing opportunities for you to champion your cause. Go to for more helpful articles like these from the experts at SHOESTRING.There is no doubt that social media is a powerful tool for growing your nonprofit's supporters. Include the organization’s most recent positive press coverage, printed on letterhead. Include the organization’s most recent newsletter and brochure if available. Fact sheets also are useful for highlighting particular social issues and advocacy work relevant to the organization. Bios could also contain relevant quotes and a photo.įact sheets can provide more comprehensive, detailed information about the organization, including information about its mission, programs and services. ![]() Bios should be on letterhead and contain and the individual’s name, title, history with the organization and basic information. To position staff leadership as experts in the field, include one-page bios of the executive director, top level management and subject-area experts at the organization. Remember to update this section often with recent accomplishments. This should be written in third person and be media ready. This section of the press kit is typically two to three pages in length and contains the background of the organization, its history and future direction. This lead release should be placed at the front of the right side of the folder for easy, immediate viewing. If supporting a particular announcement or event, the lead press release can contain this information and should be the first element a journalist sees. The first page in the press kit, placed on the nonprofit’s letterhead, should be an informative letter that briefly explains what is in the press kit and its purpose. A business card can be placed in the business card slot in the folder. The logo should appear as well, assuming it is carefully placed. The organization’s name should be on the cover. Simple pocket folders can be utilized to hold all the information for the press kit. Following are elements that should be included in a press kit: The print press kit should also be made available on the organization’s website. While there is no set standard of what to include in a press kit, the kit should be tailored to the audience and venue for distribution. Press kits can be used in a variety of ways, including supplying media-ready contact and background information about the organization, highlighting the social issues, services and programs available at the organization and offering the organization’s leadership as experts in the field. Done well, a press kit will educate journalists and provide the basics about the organization, its leadership, services and issues it supports. A press kit should provide the media with the necessary background information about the organization in a simple, concise and user-friendly way. ![]()
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